Welcome to the Greater Louisville Community Branding Project's web site.

Launched in late 2005, the Greater Louisville Community Branding Project is a public/private partnership initiative of The Greater Louisville Convention and Visitors Bureau, Greater Louisville Inc., Louisville Metro Government and the Greater Louisville Community Branding Alliance, a coalition of civic leaders.

While there have been numerous taglines, logos and advertising campaigns to promote Louisville over the years, this is the first effort to consider the Louisville brand in its entirety and embark on location branding. The Branding Project, which represents the 25-county bi-state economic region of Kentucky and Southern Indiana, is a comprehensive 36-month project to develop a new brand strategy and marketing plan for Greater Louisville. This initial 36-month effort will lead to a sustained and focused ongoing effort designed to raise Louisville's profile nationally as a destination for visitors, talent and business.

All organizations and individuals involved are excited about this incredible and important branding opportunity for our community and we hope that you will participate in our periodic surveys and updates. Please register here to receive periodic email updates on the Branding Project.

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Would your club, group or organization be interested in hearing a presentation on the Community Branding Project? Please contact us and a member of the project team will be in touch.